All Square Lighting
All Square Lighting is a well established family business, which has been on the market since 2002. The store sells high end lighting solutions, however their identity and the website did not reflect that very well. We have been asked to re-brand the store and create much needed update to their digital storefront.
Role - Visual Identity Design, Art Direction, Merchandise, Vehicle Wrap, Print, UI/UX Design
Year - 2019
Client - All Square Lighting
Workplace - unbxd.
THE CHALLENGE
The Challenge was to create a brand new identity which reflected the market that the store is in while keeping the overall image clean, simple and geometric in nature.
Client wanted a complete redesign to revitalise the company, which has given us full freedom to explore different avenues, without being constrained by existing identity.
THE SOLUTION
Final design consisted of elegant emblem which can be used throughout the identity as a pattern to create depth to the overall brand.
Since the customer was an already established business, the list of elements that required updating was extensive. Ranging from store front to invoices and more.
Final deliverables were:
Logo files
Brand Guidelines
Van Decals
Window Decals
Signage
Stationary (Business cards, Invoices, letterheads, envelopes, tapes, stickers, spec sheets)
Uniforms
Price Tags
Web Design
On top of complete re-branding, All Square Lighting has also asked us to completely refresh their website. I have worked alongside the development team to create a fresh design that is more in line with new identity as well as improve the overall navigation and customer journey for both trade and retail customers across multiple devices.
THE CHALLENGE
The challenge for the redesign was to create a design that will closely match the newly created visual identity.
Current website was heavily leaning towards trade sales, however the client wanted to implement features and functions in line with consumer level e-commerce websites.
New website's goals were to increase the average visits to the site, increase the number of sales in both Trade and Retail markets and improve sites customer journey with a friendlier / easier to use layout.
THE SOLUTION
The solution was to base the new design on responsive layout that can easily be translated to all types of devices.
The aim for the redesign were to increase the average visits to the site, increase the number of sales in both Trade and Retail markets and improve sites customer journey with a friendlier / easier to use layout.
Current site had heavy focus on trade sales, which meant that retail sales were minimal. We have focused on making sure that both Businesses and Consumers had friendly / easy to navigate site that did not require completely separate websites.