Berkeley Ventures
Berkeley Ventures sources partners with TSP’s at different maturities to work with them through the process of accessing the UAE market, piloting their services & supporting them in getting further growth and success by delivering their services across multiple UAE institutions.
Role - Visual Identity Design, Art Direction
Year - 2021
Client - Berkeley Ventures
Workplace - unbxd.
THE CHALLENGE
The challenge was to create a strong corporate visual identity with an easily recognisable logo mark that can work internationally.
The Identity was required to come across highly professional & trustworthy to attract Banks and other international investors. As well as being modern in its approach to align with tech start-ups around the world.
THE SOLUTION
The solution to this challenge was to create an abstract emblem that embodies strength, growth yet stays within minimal and clean corporate visual identity that can attract both, investors and tech startups.
The symbol utilises a square stretched in a diagonal forward direction conveying core brand message — confident substantial growth in technology sector to further emphasise the high end support and investments Berkeley Ventures offers to their clients we have developed a subtle pattern by utilising the emblem. This allows different elements to have Berkeley Ventures "stamp" throughout different digital and printed elements, even when the main logo is not present.
Final deliverables consisted of:
Brand Guidelines
Logo Pack
Stationary
Presentation Deck
Social Media Pack
