Wallop Energy
Wallop Energy aims to be UK's 1 stop shop for all of your renewable energy needs.
Role - Visual Identity Design, Art Direction, Merchandise, Vehicle Wrap, Print
Year - 2021
Client - Wallop Energy
Workplace - unbxd.
THE CHALLENGE
Since Wallop Energy is a start-up within an already competitive market, my aim was to create an identity that can allow Wallop Energy to establish itself within the market, and yet stand out.
Wallop has approached us very early on, which meant that their offering and focus has been evolving alongside with the brand. The company started off hoping to offer solar and bulk fuels. However by the end of it, Wallop Energy fully focused
themselves on renewable energy and installations. Working with a client that is still evolving their focus came with it challenges. However I think the final result did not suffer because of that.
THE SOLUTION
The solution was to create an easily identifiable, yet unique identity. I have gone through 50+ iterations of the emblem, typography and colours as company's core messaging has been evolving throughout the process.
The final identity embraces the renewable energy by the emblem consisting of two electric bolts coming together. The colour scheme utilises bright gradients throughout with clean shades of black and white, which help the gradients stand out.
Final deliverables included:
Merchandise
Stationary
Brochure design
Promo videos with custom 3D elements (created by May Kojanavaranon)
